Property done differently and results that speak louder.
At The Property Effect, we’re not just helping you buy property, we are helping you unlock possibility.
With over 25 years of experience, sharp market insight, access to hidden properties and a genuine passion for people, we’re here to guide you through one of the most important decisions of your life with confidence, clarity, and care.
Whether you're a first-home buyer, building your portfolio or simply sick of missing out, we make the buying process less stressful, more strategic, and dare we say, enjoyable.
What is The Property Effect?
The Property Effect is more than just finding a home or investment property. It’s the feeling you get when things just fall into place. When you’re guided (not pushed), informed (not overwhelmed), and finally find a home or investment that feels right, emotionally and financially. It’s what happens when you have a savvy professional in your corner who knows the market, the strategy, the game and goes beyond the listings to find the right property for you. Shannon and the team specialise in uncovering and securing high-quality “off market” properties which are never publicly listed. With over 25 years of hands-on experience, a knack for uncovering off-market gems and a background in strategic research, negotiations and property law, we know how to find opportunities others simply miss. This is property buying… with the stress taken out and the smarts dialled up. Our clients trust us to deliver results that make a real difference. They describe us as “worth every cent,” “the real deal,” and “the reason I got the property I wanted.”
When you buy smarter,
you live better.
Why is it time to level the playing field?
For too long, property buyers have been at a disadvantage. While sellers are backed by experienced real estate agents working to get them the highest price; buyers are often left to navigate complex negotiations, rising competition, and emotional decisions - all on their own.
That’s where we come in.
At The Property Effect, we represent you “the buyer”. We know the tactics, the market trends, and the psychology behind every sale. With our team by your side, you gain insider access, sharper strategies, access to off market property and someone who’s solely focused on protecting your best interests.
You wouldn’t go to court without a lawyer? Why buy property without an expert negotiator in your corner? The Property Effect are not just in the game, we are playing to win.
Let’s team up and turn the odds in your favour
Let’s start with the end in mind, your goals, your lifestyle, your future. From there, we create a holistic, personalised property strategy and action plan designed to fast track your success. With decades of industry experience and a calm, confident approach, we’re by your side every step of the way, simplifying the process, cutting through the noise, saving you time, energy, and protecting your bottom line.
Plan strategically, buy brilliantly and think of us as your property partner with a sixth sense for the good stuff.
Build the portfolio that builds your future
Looking to build a high-performing portfolio that supports your financial future? We will help you uncover well researched opportunities “many off-market” and secure them for competitive prices.
Your journey home starts here
Whether you're starting out, scaling up, or downsizing, we transform the buying process into a seamless experience. From uncovering off-market opportunities to handling in-depth due diligence and expert negotiations, we take care of every detail with precision and care.
Maximise your sale, minimise the stress
We work seamlessly with your chosen property team, agents, stylists, and solicitors to ensure your home sells swiftly, smoothly and successfully. Best of all, our support comes at no additional cost to you.
Built for business, backed by strategy
Looking to invest in commercial real estate or potentially purchase your own site through your SMSF? We help you identify the right opportunity, from retail to office to mixed-use and guide you through the complexities with smart research, sharp negotiation, tailored strategy and secure stronger returns with confidence, clarity, and care.
Let’s team up and turn the odds in your favour.
Let’s start with the end in mind, your goals, your lifestyle, your future. From there, we create a holistic, personalised property strategy and action plan designed to fast track your success. With decades of industry experience and a calm, confident approach, we’re by your side every step of the way, simplifying the process, cutting through the noise, saving you time, energy, and protecting your bottom line.
Plan strategically, buy brilliantly and think of us as your property partner with a sixth sense for the good stuff.
The Property Effect 5-Step Process
More than just some fancy words, our proven property investment process combines these integral elements to deliver exceptional outcomes:
Plan it:
Starting with your big-picture vision, where you want to live, invest, or level up. Starting with the end in mind means every move has purpose.
Map it:
Next, we build a smart, tailored game plan to get you there. Think of it as your personalised property GPS where strategy meets street smarts.
Time it:
In real estate, timing is everything. We’ll help you move with confidence, not chaos.
Research it:
No guesswork here. We arm you with the facts, property data, hidden risks, and insider insights, to ensure that every decision is informed and on point.
Win it:
We’ve got your back from day one to deal done and beyond. Expect clear advice, no fluff, and the kind of support that makes the whole journey actually enjoyable.
Results that speak for themselves
Our expertise puts you in the driver's seat and empowers you to secure property you never dreamed possible. Here’s why we’re the standout Melbourne and Regional Victorian buyer’s agent:
Client stories
Secured a ‘rare find’ period home on a 680 square km of land in Elwood, two blocks from the beach for $2.265m. The direct comparable sale (almost identical on the same side of the street) sold for $2.57m at auction. This amazing property with front and rear access has now been transformed into a phenomenal, elegant development, capturing city and bay views, and is returning huge gains to our client.
Client stories
A family's dream home came up for sale in Malvern East and we achieved the impossible! Not only did we implement a brilliant negotiation strategy, we were able to stop the auction process, minimise the competition and secure the property for our delighted clients.
Client stories
Purchased a period townhouse for an investor in St Kilda off-market, negotiated the sale price down from $800k to $763k. Valued by the bank only 18 months after purchase at $920k – a massive 121% growth in 1.5 years.
Client stories
Another client's dream home, which ticked all the boxes and so much more in Elsternwick, could not be overlooked just because it was on market and set for auction. This property had an excessive amount of interest and was really quite the long shot. Not deterred and up for the challenge, we took the journey with our clients and were able to again achieve the impossible and secure this property prior to auction AND within the budget of $2m!
Client stories
Secured a first homebuyer her dream period apartment in Toorak ‘off-market’ for $600k – with comparable sales showing the property was easily worth $660k at the time of purchase.
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Ready to get started
Curious about what’s possible when you buy smarter? Ready to experience the difference? Connect with us for your complimentary, personalised strategy session — led by our fully licensed Director, Shannon Koetsveld. Let’s begin your property journey with confidence and create results you’ll love.
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