Invest smarter, scale faster, stay ahead
Sometimes you need a wake-up splash!
Every now and then, something shifts your perspective and suddenly you’re wondering, “Why didn’t I do it this way all along?”
At The Property Effect, we pride ourselves on being that refreshing shift. We take a bold, honest, and strategic approach to property investing that breaks the mould and delivers serious results. Our methods might surprise you, but once you experience the clarity and confidence we bring to the process, there’s no going back.
Let’s cast the net wider and reel in the property that’s right for you.
Ready to do things differently? Let’s chat.
We know that providing an ongoing professional, informed and personalised service will assist The Property Effect clientele to excel and we will be with you every step of the way.
"fewer clients, better service"
Our experience within the industry has given us an insight that for our clients to be successful in either property investing or home buying, they require a boutique service which is tailored to the needs of each individual.
In a nutshell, The Property Effect’s vision is inspired by the famous Jerry McGuire concept:
The Property Effect is set in an industry of high-flying investment and real estate companies that grow fast and play hard.
Our vision
Let’s be honest, there’s no shortage of buyer’s agents out there however, we do things differently. At The Property Effect, our values aren’t just words on a page; they shape how we work, how we communicate, and how we look after you. It’s not just about finding the right property, it’s about making the entire journey smarter, clearer, and genuinely more rewarding.
What sets us apart
Results-focused
Nothing is more important to us than your success. We start with the end in mind and do whatever it takes to close the deal and make your property dreams a reality.
Innovation
We’re a little bit quirky and a whole lot of fun. We push the boundaries, think outside the box and provide the X factor.
Integrity
We’re honest, always. You can trust us to keep it real, transparent and make the invisible visible.
Collaboration
Ever heard of the saying ‘it takes a village’? Real estate is no different! Over the years, we’ve built an exclusive network of Property Professionals who will form an integral part of your team and assist you and underpin your success.
Our team's extensive industry knowledge and commitment to our clients have seen many lives change and futures dramatically improved through smart residential property decisions that are dedicated to your success.
Organised, detail-oriented, and solutions-focused, Georgia plays a pivotal role in supporting the management team at The Property Effect. She delivers high-level administrative and operational support, ensuring the smooth flow of day-to-day operations so our clients can achieve outstanding property outcomes.
With a Bachelor of Science and currently completing her Master of Biostatistics, Georgia brings an exceptional analytical mindset and a data-driven approach to problem solving. Her ability to interpret complex data and property investment statistics provides The Property Effect with a fresh and unique edge in delivering insights and strategies.
From supporting strategic decision-making and managing client relations to streamlining internal processes and coordinating schedules, Georgia approaches every task with professionalism, discretion, and focus. Her commitment enhances both team performance and client success, helping us consistently deliver seamless and valuable results.
Executive Assistant
Georgia Koetsveld
With extensive experience across property sales, campaign management and conveyancing, Ashley brings invaluable insight to every stage of the buying journey. Having handled countless transactions from appraisal through to settlement, she understands exactly how selling agents think and uses that knowledge to give her buyers a decisive advantage.
A proven top performer, Ashley is the kind of person you want in your corner when navigating the property market. Her deep understanding of buying strategies, negotiation, and communication allows her to anticipate moves, identify opportunities, and secure outcomes that others might miss.
Whether she’s negotiating the perfect purchase or guiding clients through the finer details of a transaction, Ashley is known for her energy, market knowledge, and hands-on approach. She’s passionate about helping people make confident property decisions and loves being part of a team that truly levels the playing field for buyers.
Buyers Agent
Ashley Ciantar
With decades of collective hands-on experience in the property world, our team knows the difference between smart strategy and wasted time. We bring deep industry insight, trusted instincts, and a refreshingly honest approach to every client journey.
Meet the Team
Shannon lives and breathes property — and with over 25 years of real estate experience, she’s helped hundreds of home buyers and investors to buy, manage, and grow their property portfolios. Her background in real estate and property law, paired with a passion for strategy and forward-thinking, has made her a trusted advisor and driving force behind many long-term property success stories.
When she’s not negotiating deals or mapping out the perfect property strategy, you’ll find Shannon in her happy place: cooking up a feast, surrounded by family and friends, or rolling up her sleeves to serve and supply meals to those doing it tough. She brings that same mix of heart, hustle, and big-picture thinking to every client — because for Shannon, it’s not just buying a property, your outcome is personal. Shannon brings warmth, insight, and integrity to every part of her life and business.
Director | Property Strategist | Buyers Agent