Services / Property investing
Deciding where to invest your hard-earned dollars can be a difficult and overwhelming decision. Getting it right though can be life-changing!
Supercharge your results
So, why choose to invest in property?
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Property is less volatile than shares and a solid physical asset you can see and touch.
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Property is likely to increase in value over time, resulting in a capital gain when you sell or the equity to reinvest and add more assets to your portfolio.
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You can rent out your investment property, giving you an additional income source and enabling you to service and/or pay down the debt.
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Property investing can be a smart tax-minimisation strategy.
Property investment specialists in Melbourne
Not your average property investment specialist
At The Property Effect, we believe your property investment strategy should be exactly that – yours! Forget the one-size-fits-all investment strategies. Instead, our property strategies and action plans are customised to suit your goals, needs, budget, and timeline. This could mean a fast and furious action plan or a long-term slow burn – depending on the strategy best suited to you.
Beginning or growing your property investment portfolio requires careful planning and timing. Step One Planning has been designed to ‘start with the end in mind’, ensuring that solid foundations are initially laid to support a successful residential property portfolio.
During this process we can connect you to our hand-picked independent team of professionals such as financial planners, mortgage brokers, property managers, building and pest inspectors and solicitors/conveyancers – it takes a village!
Just so you know — we don’t accept referral fees from any of our recommended providers. We work with them because they’re the best at what they do. Your handpicked advisory team is here to protect your interests and make sure you're fully equipped to dive confidently into the market.
To formulate a personalised investment action plan we will initially cover the following:
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Understand your goals and timeframes (short-term and long-term).
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Understand your investment risk profile and ongoing requirements.
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How you will be structuring your investment to ensure you gain maximum benefits.
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Conduct a portfolio analysis on any existing investments you may have.
You don’t know what you don’t know, and our tailored strategies could open you up to ideas you’ve never considered!
Start with the end in mind
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With your holistic action plan and property brief in place we will deep dive into the property market to hand pick the most valuable options.
This investment, or as we like to call it the ‘bricks and mortar bank account’, needs to complement and diversify your existing portfolio and, moreover, the property must meet the strict methodical criteria of a property that has historically outperformed the averages.
During this process, we’ll explore every avenue — uncovering a range of standout opportunities, many of which are off-market and exclusive to our network.
We complete thorough due diligence to ensure your chosen property stacks up to support your property strategy. Once you're satisfied, and upon your instruction, we will negotiate on your behalf, going in hard to ensure we MAKE IT HAPPEN for the best possible price.
A few points to consider when sourcing an investment property are:
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Location: Ensuring you are buying in an area with proven historical capital growth.
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Demographics: Does the style of property suit the requirements of the demographic?
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Style: Does the property have owner-occupier appeal?
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Property twist: What differentiates your investment from other properties? What impressive attributes does your property possess that will enhance growth?
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Strategy: Will the selected property underpin your long-term goals?
We provide a holistic after-purchase service, ensuring settlement is smooth sailing and your assets are managed effectively.The bricks and mortar bank account
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Adding value to a recent property purchase or existing investment property can create further benefits for an astute investor, and potentially accelerate your plans. As part of our ongoing support and strategy, we can assist you to understand and unlock the potential of your investments by way of renovation and/or improvement.
Prior to purchase, we will identify and outline a variety of opportunities that will increase the value of your asset, boost your rental return and assist with some depreciation benefits.
Adding value
Maintaining your asset
Finding a strong investor-focused property manager can be quite a task given the large number of property managers competing for your business in the marketplace. How do you make an informed decision when many of these property managers talk the talk, but rarely walk the walk?
It is imperative that we source the right professional to manage your asset. These property managers require specific credentials and the ability to oversee your asset, stabilise your income, effectively communicate and proactively attend to any foreseeable issues that could arise.
We have spent years in the marketplace carefully researching, selecting, and negotiating with a handful of investor focused Property Managers to care for your assets. As a client of The Property Effect, you will have exclusive access to these Property Managers which further form a part of your investment team and most importantly, you will have peace of mind knowing that you are in good hands.
At The Property Effect, we don’t just buy property; we create lifelong relationships with you and your property investment team to ensure you continue to move in the right direction. Everyone has their own unique strategy that has been carefully tailored to ensure you underpin your long-term plans. An integral part of your success is the ability to stay on track and Property Platform are here to assist you on the journey. Property Platform will work with you well into the future, keeping you informed, adapting your plans and strategies to accommodate any unexpected life changes with a view of reaching your goals.
Every 12 to 24 months The Property Effect, upon your request, will provide you with an update on the progress and performance of your properties and conduct a full portfolio review to assess the success of your existing investment/s and/or home.
The portfolio review will be conducted in conjunction with your established investment team and we will cover the following:
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Assessing any changes in your life and how these will affect or improve your timeframes.
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Assess your goals to ensure we are on track.
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Assess your current equity position.
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Review your current properties and explore options that can potentially add further value.
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Co-ordinate your revised action plan moving forward.
Maintaining your asset
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Our personalised 5-step property investment process
We’re a property investment specialist that does things differently – but how exactly?
What sets us apart
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No passing you off to inexperienced juniors – you’ll never be passed down the line. You will work directly with a senior expert who’ll guide you personally, backed by a handpicked team of specialists committed to your success
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With decades of industry insight and deep connections, we open doors to exclusive, off-market opportunities that most buyers will never see.
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We happily share our trade secrets with our clients. After all, your success is our success!
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Whether it’s midday or midnight, we move fast when it counts. If the perfect property is on the line, we’re ready to act — no delays, no red tape.
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Your journey doesn’t end at purchase and neither does our support. We stay by your side to ensure a smooth transition and ongoing peace of mind, long after the deal is done.
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Happy investors
Over the past 25 years, we've helped hundreds of investors land the right property, securing over $420 million in successful purchases. Here’s what our clients have to say:
“We cannot thank Shannon enough for all her hard work and professionalism. We have learnt more than ever that considerations for an investment property can be broad, complicated and quite daunting so having a team who are well respected in the property industry is invaluable. We look forward to working with Shannon as we expand our property portfolio, fulfill our wealth creation goals and step closer to financial freedom.”
James & Cindy
"From the first meeting through to the successful purchase of my investment property, I have been guided seamlessly through the whole process. If you are an investor who prefers your briefings done in an office, board room or simply over a good meal, The Property Effect can cater to all of your investment needs. I and my family wish to thank Shannon for her expert and specialist method in property investment. I know I would not be in the excellent position I am in today without her."
Peter
Ready to experience
The Property Effect?
Smarter moves start here!
Get in touch to book your FREE personalised Property Strategy Meeting today with our fully licensed director.