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Melbourne Didn’t Get the Memo: We’re the World’s Third Most Liveable City!
Apparently, all the doom and gloom forgot to check the actual data. If you have followed the recent headlines, you could be forgiven for thinking Melbourne had packed up its coffee machine, cancelled the footy and quietly closed for business. Government announcements, changing property policies, higher costs and relentless negative commentary have painted a fairly gloomy picture of Victoria. There is just one small problem. Melbourne has officially been ranked the third most

Shannon Koetsveld
7 days ago4 min read


Has Melbourne Reached the Bottom of the Property Cycle?
Over the past several years, Melbourne has been the underperformer amongst Australia's major capital cities. Whilst Brisbane, Adelaide and Perth experienced extraordinary growth following the pandemic, Melbourne has faced a combination of higher interest rates, increased land taxes, investor uncertainty and softer buyer sentiment. The question many investors are now asking is simple: Has Melbourne reached the bottom of the property cycle? The reality is that nobody can identi

Shannon Koetsveld
Jun 223 min read


Property Investing Isn't Dead in Victoria – It's Evolving
The smartest investors don't follow the crowd. They follow the fundamentals. Since the Federal Budget announcement proposing changes to negative gearing and capital gains tax, there has been no shortage of headlines predicting the end of property investing as we know it. At The Property Effect, we see it differently. Property investing isn't dead in Victoria. In fact, for strategic investors, this may be one of the most significant opportunities we've seen in years. The key i

Shannon Koetsveld
Jun 38 min read


The Hybrid Culture: How Housing Trends Have Shaped Buyer Behaviour AND What Comes Next?
By Shannon Koetsveld, Director & Property Strategist, The Property Effect Recently on Ticker News, I was asked how historical housing trends have shaped buyer behaviour and what they reveal about the market cycle we are entering now. The answer is simple: Property has always followed people evolving needs. Markets don’t shift randomly. They evolve as our lifestyles, values and priorities change and these cycles generally last approximately 20 years or thereabouts. 1980–2000:

Shannon Koetsveld
Feb 232 min read
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